In 1923, the Radio Corporation of America (RCA) acquired control of WJZ in Newark, New Jersey (now WABC), from Westinghouse, and moved the station to New York City.[1] The same year, RCA obtained a license for station WRC in Washington, D.C. (now WTEM),
and attempted to transmit audio between WJZ and WRC via low-quality
telegraph lines, in an effort to make a network comparable to that
operated by American Telephone & Telegraph.
AT&T had created its own network in 1922, with WEAF in New York serving the research and development function for Western Electric's research and development of radio transmitters and antennas, as well as AT&T's long-distance and local Bell
technologies for transmitting voice- and music-grade audio over short
and long distances, via both wireless and wired methods. WEAF's regular
schedule of a variety of programs, and its selling of commercial
sponsorships, had been a success, and what was known at first as "chain
broadcasting" became a network that linked WJAR in Providence, Rhode Island (now WHJJ) and AT&T's WCAP in Washington, D.C. (now off the air).
Since AT&T refused access of its high-quality phone lines to
competitors, RCA's New York-Washington operated with uninsulated
telegraph lines which were incapable of good audio transmission quality
and very susceptible to both atmospheric and man-made electrical
interference. In 1926, however, the management of AT&T concluded
that operating a radio network was incompatible with its operation of
America's telephone and telegraph service, and sold WEAF and WCAP to RCA
for approximately one million dollars. As part of the purchase, RCA
also gained the rights to rent AT&T's phone lines for network
transmission, and the technology for operating a quality radio network.
On September 13, 1926, RCA chairman of the board Owen D. Young and president James G. Harbord announced the formation of the National Broadcasting Company, Inc.,[2]
to begin broadcasting upon RCA's acquisition of WEAF on November 15.
"The purpose of the National Broadcasting Company will be to provide the
best programs available for broadcasting in the United States. ... It
is hoped that arrangements may be made so that every event of national
importance may be broadcast widely throughout the United States,"
announced M.H. Aylesworth, the first president of NBC, in the press release.[3]
Although RCA was identified as the creator of the network, NBC was
actually owned 50% by RCA, 30% by General Electric, and 20% by
Westinghouse.
The network officially was launched at 8 p.m. ET on Monday, November 15, 1926.
"The most pretentious broadcasting program ever presented, featuring
among others, world famed stars never before heard on the air, will mark
the Introduction of the National Broadcasting Company to the public
Monday night," the press noted, with "a four hour radio performance by
noted stars of opera, stage and concert hall". Carl Schlagel of the Metropolitan Opera opened the inaugural broadcast, which also featured Will Rogers and Mary Garden.[4] The broadcast was made simultaneously on WEAF and WJZ. Some of NBC's programming was broadcast that evening on WEEI (Boston) WLIT (Philadelphia), WRC (Washington), WDAF (Kansas City), and WWJ (Detroit).,[3] noted by the different background color. NBC Blue would utilize this logo until their 1942 sale.
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